Meow! Do you like cats? That is the first question Iasha Sangren (owner and founder) asked me at our meeting. My response was immediately yes, but I am allergic! Our first project actually ended up being a pattern design project, which was so fun and refreshing to work on. Then Iasha and I decided that we needed to take a step back and work on the brands attitude and style.
BRAND OVERVIEW. The brand developed into a modern, trendy, yet colorful identity. Toys that are created for your cats, but designed for you. The simple lettering in the logo has a touch of charisma in the letter 'g' to play on the concept that this is a cat toy company, without being to obnoxious about the CAT part! The complimentary blue and orange colored logo plays on the idea that the relationship of this product is for you and your cat. Not one or the other. You compliment each other and Seeka Designs knows that!