CHANDLER THE MERMAID
SPUNK. Is the first word that comes to mind when I think of this brand. Jared Wagner, the light hearted + fun individual behind Chandler The Mermaid is full of so many different attributes it was tough narrowing down what the brand inspiration will look like without it turning into rainbow vomit, much like the Snapchat filter everyone loves. The brand development went through a couple of transitions, but ultimately could not have embodied the sophisticated yet silly vibe of this brand any better.
BRAND OVERVIEW. Take a glimpse into the colorful brand logo(s) with a splash of a watercolor texture and custom typography. An abstract mermaid wraps the logo for an extra touch of character. Simple subhead and body copy fonts have been selected for the brands blog stories, product reviews, helpful hint, and travel diaries.